Ryan Serhant isn’t just a real estate mogul — he’s a master of human psychology and sales strategy. At the core of his success lies one fundamental truth: Fortune is in the follow-up. Whether you’re in real estate, entrepreneurship, or high-level sales, Ryan’s methods can help you convert connections into clients — and clients into lifelong relationships.
Here are five powerful follow-up tactics inspired by Ryan’s approach to relationship-driven sales.
1. Follow Up with Value, Not Pressure
Ryan teaches that each follow-up should add something new. Never just check in — provide insights, data, or solutions that make you unforgettable. Become a resource, not a nag.
👉 See how the SERHANT. team builds value-first relationships: serhant.com
2. Speed Wins
According to Ryan, the first to follow up is often the one who wins the deal. Create systems for rapid responses — a quick call, personalized video, or even a thoughtful message within minutes can make the difference.
🎥 Learn his follow-up mindset and speed strategy: Ryan Serhant’s YouTube Channel
3. Use Omnichannel Touchpoints
Don’t rely on one method. Ryan combines email, social media DMs, handwritten notes, and calls. He meets clients where they are and stays top of mind without being invasive.
4. Create a Follow-Up Schedule
Ryan blocks out time every day specifically for follow-ups. Consistency is key — have a system for checking in weekly, monthly, and quarterly based on the client’s timeline and goals.
📚 Discover how Ryan engineered this system and scaled it: 12 Lessons from Ryan Serhant
5. Follow Up Even After the Sale
One of Ryan’s most powerful secrets? He doesn’t disappear after the commission. He checks in on anniversaries, birthdays, and life events — turning one deal into a lifetime of referrals.
Final Word
The follow-up is where trust is built, objections are softened, and relationships are solidified. Ryan Serhant doesn’t just chase deals — he builds connections that compound. If you want to master modern selling, study his method, follow through with excellence, and always leave people better than you found them.