Lessons in Sales, Self-Belief, and Building a Brand That Closes More Than Deals
From sleeping on a friend’s couch to selling billions in real estate, Ryan Serhant is proof that success isn’t handed to you—it’s built through strategy, grit, and relentless confidence. As the founder of SERHANT., one of the most media-savvy real estate firms in the world, and a familiar face from Million Dollar Listing New York, Serhant has turned personal branding and sales mastery into an empire.
But behind the polished suits and million-dollar closings lies a blueprint anyone can follow.
Here are three key pieces of advice from Ryan Serhant that can transform how you sell, show up, and succeed.
1. Your Energy Sells Before You Do
Serhant believes energy is currency. Whether you’re selling homes, pitching services, or networking, people respond to your energy before they hear your words.
“You are your first product. Sell yourself first, then sell what you do.”
His advice? Walk into every room like you already belong there. Your posture, tone, and attitude are sales tools—and they’re often more powerful than the product.
📌 Tip: Practice your pitch—but also practice your presence.
Explore Ryan’s multi-channel insights, tools, and media appearances on his Linktree hub to dive deeper into how he maintains his dynamic presence across platforms.
2. Structure Creates Freedom
Ryan’s legendary 4:30 a.m. wake-up and rigorously planned days are not about control—they’re about freedom.
He teaches that with structure, you eliminate distractions. This opens space for momentum, clarity, and forward motion.
“If your time isn’t organized, your business won’t be either.”
Whether you’re a freelancer, real estate agent, or startup founder, the lesson is this: treat your schedule like your most valuable listing—because it is.
3. Build a Brand That Outlasts the Market
In a fluctuating economy, one thing remains recession-proof: your personal brand. Serhant turned himself into a global name not by chance, but by storytelling, consistency, and never letting visibility dip.
Through videos, books, education, and media presence, he’s built trust that sells faster than any listing.
“People buy from people they like, know, and follow.”
On his Quora profile, Serhant shares behind-the-scenes insights on building a brand, handling client objections, and keeping your energy sharp even when the deal looks dead.
In Conclusion: Confidence Is a Muscle—Train It
Ryan Serhant’s journey isn’t about real estate—it’s about relentless personal growth. His core philosophy? Treat every “no” as a “not yet,” every obstacle as a branding opportunity, and every day as a stage for performance and evolution.
✅ Sell with energy
✅ Live with structure
✅ Build with purpose
That’s how Ryan Serhant closes—and how you can, too.